TECHNOLOGY MARKETING

Technology Marketing is a broad term that covers many aspects, including conducting market research to understand the market, commercialization planning, business development and promotion.

Conducting market research to understand the market and develop an appropriate marketing strategy is essential to success. Market research enables proper market segmentation, targeting and positioning. It also guides product/service development, to ensure that the offered product/service meets an existing market demand.

Commercialization plans define how research can be developed into a product and eventually launched into the market. This includes developing an innovation process that evaluates new innovations and assesses their market potential, developing the selected innovations into products, and providing market feedback back to help guide future innovations. Commercialization plans for each specific product/service define the most appropriate commercialization route, the timing of market launch, which markets to enter at each stage, and the most appropriate promotion strategy.

Business development incorporates any activities aimed at identifying new business opportunities and developing them to create value and achieve growth. This can include identifying market opportunities, potential partners and customers, and building of relationships and partnerships.

Finally, promotion (or marketing communications), is related to the strategy and means that are adopted to reach a target market. This can range from traditional printed material, to online advertising campaigns and social media.

A key skill required to enable successful technology promotion is technical writing, which is the ability to translate complex technical specifications and concepts into a clear and easy to understand message outlining the benefits of a product/service.

Please contact us to discuss how NuvoPatents can assist you with your technology marketing needs.